Resources to help you!

What should I include on my website's homepage

Mon, 16 Jan 2012 23:33:00 GMT

One of my clients has just asked me about what content to include on their new website's homepage... To help answer the question I have recorded this short video which may also be helpful for others... enjoy!

The New-Year 'back-on-track' Challenge

Tue, 17 Jan 2012 00:05:00 GMT

Now is the perfect time to take a step back from your life and business and see exactly how you're traveling.

Are you on track to meet the goals you set for yourself this year? Yes? Great! No, well you've still got a solid 6 months to take action and reach them.

Ask yourself these questions...

Think back to January 2011. What goals and ideas did you have for 2011? Write them down in a list.
Next to this list draw four columns and give them a header of:
January | May | Achieved | Action
In the 'January' column, using numbers order the list of goals and ideas in order of importance.
Repeat for May.
Which goals and ideas are the most important to you now? Are they the same as January? Think about why this is the case.
Now go through the list and tick off all goals you have achieved so far in the 'Achieved' column.
For all the items you have not achieved to date, in the 'Action' column write done what actions you intend on taking to make these goals happen. When writing your actions try to base them on the SMART principle (see below for a refresher).
Keep in mind your priorities, take action and stay focused!

Use this little exercise as a way of getting yourself back in line with what it is you want to achieve this year. There is nothing worse than looking back at the end of the year thinking - "There is so much I haven't achieved".

SMART Refresher

Specific - your goal and action must be clear to what it relates to
Measurable - know exactly when you have achieved this goal
Ambitious - be sure it stretches your business
Realistic - make sure it is achievable
Time-based - give each goal a deadline so you have a date to work towards

Low on money?

Ask about our payment plans, which allow you to reach your goals, whilst paying off your web, design or marketing project over a period of up to 12 months.

Call Bec on 0488 273 283 to discuss your needs today

How to secure your vanity Facebook URL

Wed, 30 Nov 2011 21:41:00 GMT

Are you sending a consistant brand message?

It is just as important to keep your brand name consistent on Facebook and other social networking sites as it is for your business card and business signage.

Be sure to secure your Facebook vanity URL as soon as possible.

What is my Facebook vantity URL?

Your vanity URL is essentially your Facebook web address which includes your username, making it easy for people to find you directly. It also allows you to promote your Facebook page easily on promotional material.

Your Facebook vanity URL looks like www.facebook.com/yourbusinessname.

So how do I secure my Facebook vanity URL?

Follow these simple steps...

Go to your Facebook page
Check the URL. Do you see a) www.facebook.com/pages/28142109478/yourbusinessname or b) www.facebook.com/yourbusinessname?
If you see b), Congratulations! You already have secured your vanity Facebook URL. If you see a) continue to follow this step-by-step guide.
Go to http://www.facebook.com/username/
Select your Facebook page from the dropdown menu
Facebook will check if your page is eligible for a vanity Facebook URL. As of March 2011, Facebook require you to have 25 people who like your page before you can select a vanity Facebook URL.
If you are eligible, enter the new name you would like to have included in the vanity URL. For example 'yourbusinessname'.
BEFORE you click 'check availability' be very careful to check your spelling and that you are 100% happy with this name, as you are not given any second chances. Once you click 'check availability' your choice is permanent.
If your selected name is available you will get a confirmation box. If your slected name is not available, try a different one.
And complete! Congratulations, you have now secured your vanity Facebook URL.

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5 ways to boost your income using the internet

Wed, 30 Nov 2011 21:39:00 GMT

If the idea of boosting your income sounds appealing, keep reading as I’m about to tell you some of the methods people just like you are using to boost their income on the internet.

At this point its important to say – YES there are ‘Get Rich Quick’ scams out there on the internet BUT there are also many ways honest people, who are willing to put in a little work can make money online.

Here are just some:

1) eCommerce and/or selling on eBay

This is one of the most obvious methods of making money on the internet and certainly a valid one. One thing to consider before starting an online shop, is the amount of work involved in packaging and shipping goods.

For this reason, selling digital products can offer a more flexible way of making money.

2) Paid Membership Sites

Paid membership websites are a great way to boost your income. By sharing knowledge, experience and expertise with paying members via a secured website you have the opportunity to earn a monthly income which is only limited by your ability to market the product.

The internet gives you fantastic tools which can be used to create content simply and make it available on demand. This means its possible to set up your business to practically run without you.

Some of the more successful membership sites can make up to $10 000′s per month.

3) Information products

Information products are an other great way of boosting your income. By packaging your knowledge, experience and expertise in to a product like an ebook, seminar or online/CD/DVD course, you have the potential to earn anywhere from $10 to $10 000′s per month.

So why are information products so great? You only need to create them once, then they can be resold over and over again, meaning your profit is only limited by your marketing efforts. This is particularly true with digital products which can be automatically sold and delivered while you sleep.

4) Affiliate sales

With the growth of the internet, it has become simpler to find great affiliate opportunities.

You make a profit by reselling an existing information product and receiving a pre-set commission offered by the owner of the product. Commission may vary from 2% to 100% depending on the product.

You can sell affiliate products in numerous ways (depending on the creator’s terms and conditions), including using Twitter, Facebook, Adwords, on your website or via email newsletters.

5) Blogging

Blogging is up there with my favourite ways to make money online.

By producing regular interesting content (text/video/audio) and attracting a loyal audience you can build up strong base for your online business which over time, you’ll be able to monetize.

A proven formula for monetization includes the selling of your own information product/service along with affiliate products and advertising which giving you 3 income streams. This particular formula has worked for some bloggers who now make a 6 figure income.

Over the coming months, I’ll be interviewing people who are at different stages of unlocking their ideal lifestyle through the internet (including those who have made big $’s online). To make sure you don’t miss out on these interviews, sign up for the Hatchling Newsletter by entering your details below…